1) setup document
- margins
- color mode
- no more 1” around
2) text
- either type down or import depending on the amount of text
- extensive list
- use of columns/grid systems
- shortens line length
- just looks neater/easier to read/structureds
- font
- arial, times (NO!) seems to be boring, common
- use something with a little character but professional
- free font sites
- ecofonts.com/free-fonts-
- to do hierarchy with the information
- to choose a font w/different variations or use 2 fonts; no more than 3 (close to looking tacky)
- use slight color or shades of gray (different type sizes)
- when ready to make everything structured, think of white space, let the document breath (+ nobody
likes to read a lot of text)
- kerning, leading (spacing to separate information)
- align text with text (not with bullets (hanging bullet))
- tabs
3) ALL ABOUT CONSISTENT CONTRAST
4) images
- import as tif, eps, jpeg
- right resolution
- cmyk
5) export as PDF (NOT docx, pub, etc…)
Notes:
- don’t recommend background images: distracting and borderline tacky
- design document to the audience that will be viewing it
- plan the placement of your info before making it
- don’t over do it
- capital letters more difficult to read (rectangle)
- NO faux bold...italics...
- No underlining or strikethroughs
- for portfolio: if more than two pages, use paragraph/character styles and master styles
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